Opening
Pear skin · bergamot · violet leaf
Heart
Orris · black tea · sheer jasmine
After
Ambrette · cedar · suede · mineral musk
PRIVATE FLOOR 01
$36.00
Sale price
$36.00
Regular price
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Fine laundry detergent / 01
Woody floral musk
32 fl oz / 946 mL
$36.00
Sale price
$36.00
Regular price
Pear skin, orris and black tea settle into pale woods, soft suede and mineral musk.
Pear skin · Bergamot zest · Violet leaf · Orris · Black tea · Sheer jasmine · Ambrette · Blonde cedar · Soft suede · Mineral musk
Number of bottles · Complimentary U.S. shipping on 2+
Shipping timing shown at checkout
Returns policy applies
Composition
Opening — pear skin, bergamot zest, violet leaf.
Heart — orris, black tea, sheer jasmine.
After — ambrette, blonde cedar, soft suede, mineral musk.
Occasion: boutique-hotel sheets, late checkout, no obligations.
How to use
Use as your detergent. Dose according to the bottle directions and load size, then wash as usual. Suitable for standard and high-efficiency machines when used as directed.
Ingredients & claims
Full ingredient disclosure and directions will be published on this page once regulatory review is complete. AFTER AIR is a concentrated liquid laundry detergent; it is not a fabric softener or scent booster.
Shipping & returns
Complimentary U.S. shipping on orders of two or more bottles. Shipping timing is shown at checkout. Returns policy applies.
Perfume, built to clean.
A fine-fragrance experience should not require keeping another detergent beside it. PRIVATE FLOOR is being built to replace the ordinary bottle, not decorate the laundry room around it.
Detergent first
Built to replace the ordinary bottle, not sit beside it.
Fine fragrance
A recognizable woody floral musk, designed for fabric.
Concentrated
32 fl oz / 946 mL. Dose per bottle directions.
How it works
Three steps. One bottle.
01
Dose
Measure according to the bottle directions and your load size.
02
Wash
Use as your detergent on your usual cycle. Nothing else is required.
03
Dry
Hang or tumble as normal. The composition is designed for what remains on fabric.
Private Floor 01
A slightly open hotel door, a narrow line of warm light.
PRIVATE FLOOR begins bright and textured, then draws close: tea steam, orris, suede, wood and mineral musk. Sophisticated enough to recognize. Restrained enough to live in.
Occasion: boutique-hotel sheets, late checkout, no obligations.
THE ARCHIVE
Five compositions.
One launches first. The rest stay in development until each earns its place.
Questions
Frequently asked.
Is PRIVATE FLOOR a detergent or a scent booster?
It is a concentrated liquid laundry detergent intended to replace your normal detergent when used as directed. It is not an additive.
Will it work in my machine?
Use as your detergent following the bottle directions for load size and machine type.
How strong is the fragrance?
Composed like fine fragrance: an opening that fades, a heart, and a drydown that stays close to the fabric. Warm, restrained, recognizable — never conventional “fresh laundry.”
When do the other scents launch?
SOFT EXIT 02, GREEN ROOM 03, FOREIGN KEY 04 and AFTER TEN 05 are in development. Join the list on the home page to hear first.
Shipping and returns
Complimentary U.S. shipping on two or more bottles. Shipping timing is shown at checkout. Returns policy applies.